This morning I was reading an article on emarketer.com about the combination of Email Marketing and Social Media Marketing (SMM) and how the two can/should be used together to garner the best results.  Studies show that by boosting social media efforts through sites like Facebook and Twitter, you can improve your email campaigns.  Since the goal is to get your message in front of as many people as possible and to then convert those people reading it into sales … it makes sense … right?

When used right, businesses are able to reach a much broader audience by sharing with  bigger networks (like Facebook and Twitter).  The most successful marketers are currently implementing things like:

• tweeting a link to their e-mail newletters
• sending out blog entries to their e-mail lists
• posting links to blog entries on their Facebook fan page
• included “follow us” links in e-mail messages
• added sign up forms on social media pages like Facebook

Take a minute to read the full article – What Are the Benefits of Email-Social Media Integration?

What are you currently doing to increase the odds of “Getting Your Message Across”?