RKN Studio News & Big Ideas

November 2010 Tip of The Month – Email Marketing and the 80/20 Rule

Are you aware of the simple rule of thumb that says your email content should generally be no more than around 20% images and no less than around 80% text?

Relying too heavily on images can mean much of your content will be initially invisible to recipients who have images turned off in their email. A very image heavy email can also be more likely to end up in a spam folder.

Kristy CooperNovember 2010 Tip of The Month – Email Marketing and the 80/20 Rule

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