RKN Studio News & Big Ideas

November 2010 Tip of The Month – Email Marketing and the 80/20 Rule

Are you aware of the simple rule of thumb that says your email content should generally be no more than around 20% images and no less than around 80% text? Relying too heavily on images can mean much of your content will be initially invisible to recipients who have images turned off in their email.

Climbing Aboard

Looks like the cat is out of the bag!  I, Jason Price have officially joined the RKN Studio team, and the news is all over this event.  Here are a few articles I found online: International Business Times News Guide Topix PRWeb ifactum IT News The list goes on, but I’ll stop there.  The full

Plugging Your Personal Brand into the Network

This morning I was asked to come down the Santa Clarita Worksource Center and speak to their Job Networking Group.  I gave them a 2-hour training course called “Plugging Into the Power of Your Network,” which helped them apply some basic marketing skills to their job search.  The group learned about condensing and adapting their

New to blogging or want to start? This might help you.

The other day I came across a link to this article on Facebook and as soon as I saw it I thought, THIS would be great to share with some of our clients who are new to blogging. Adam Singer (The Future Buzz) has some great tips to share and even for those of us

How to create a post in your new WordPress Blog

After receiving many calls/emails from our blog clients to walk through the steps of creating posts in WordPress (not to mention all the other things you can do once you are in there), Ron and I decided to create a video series to help out.  This way you can come to our site anytime you

Blogging is the new Scrapbooking – or is it Scrapblogging?

It’s not such a CRAZY idea really. It’s so easy and inexpensive to get a blog set up these days. Heck, that’s what we’ve been hired to do the most over the last couple of months. I currently read about 200 blogs in my Google Reader and they cover ALL kinds of different topics.  In

8 Quick tips to getting more traffic

For some of you, these quick tips may seem basic, but for our current clients who are just starting out (our blogging newbies), they are an important foundation. Blogging is ALL the rage right?  That’s what we keep hearing on the news these days.  Heck, it’s even in the movies now with films like Julie

What’s YOUR Strategical Plan?

Ron and I have worked with ALL kinds of people with different ideas on what their strategy for social networking is.  Many of the people we have been working with, have only recently heard about blogging and what it can do for their website/business.  Others, it’s just another “flipping thing I have to do every

Are you new in Twitterland?

I’ve been using Twitter for probably about 8 months now I think, but I’m always looking for tools that will help our clients make a smoother tansition to using social networking tools.  I know that “I” struggled with getting up to speed so when I see something good, I’ll be sure to share it with

19 Reasons why you should blog and not just tweet

This morning I came across this great article from Adam Singer at Future Buzz about blogging and Twitter.  It’s not a new concept, but since I completely agree with all nineteen items, I thought I’d share with you guys. I don’t believe that you can grow a true reader base by JUST using Twitter.  I