When it comes to business websites, everyone should take steps to regularly check that their content is not only up-to-date, but also getting the job done. Whether you’re a solopreneur or an international corporation, your website is the cornerstone of your presence online. It’s the place people get to know you, decide if they want to become clients or customers, and – hopefully – keep coming back for more as they become loyal fans and followers. It may seem like a lot to ask of simple words on a page, but the right copy can do all this and more, as long as it’s created and cared for correctly.
Here are three things you can do to check the quality of your website content, and a few tips for making sure it truly connects:
- Schedule a website read-through
Depending on how much your business evolves during the year, this can be done once per year, or once every few months. No matter how often you do it, it’s always a good idea to take a quick visit of your website on a regular basis to make sure all is as it should be. Pretend you’re a potential client or brand new visitor to your website. Click around. Read through the copy on each page. Is the information correct and up-to-date? Do the links still work? Update old copy, fix broken links or “404” errors, and make sure your website is a positive, winning reflection of your business.
- Create compelling calls-to-action
A good website does more than just provide information, it motivates readers to take action. Each page on your website should contain a call to action that helps readers know what they should do next. Some ideas for CTA’s include: Signing up for a newsletter, sending an email, purchasing a product, requesting a free download, watching a video, reading a related article on your blog, RSVP for an event, joining a social media group, etc.
- Give your blog a boost
If you haven’t yet, create an editorial calendar for your business. Strategic planning of your content can help ensure regular posting that fans will look forward to, as well as copy that supports your business goals. Note important events on your editorial calendar such as new product launches, events, sales, etc. Then plan your blog content to support those events by informing your audience and igniting their anticipation. No big events to plan around? That’s fine. Create themes that help you provide valuable information for your readers such as Motivational Monday, Tip Tuesday, Freebie Friday, etc.
If your website has been neglected for a few years and you’d like a more thorough review of how it can be updated and improved, we’re happy to help. Email us at xxxxxx and we’ll be happy to schedule a free website review to help you make sure your website is creating the results you deserve!